I know how it feels to run a business without the grounding support of structure—lost in a sea of airy, intangible advice that never feels practical enough to apply. I’ve been there, struggling to fully show up as myself on social media, holding back parts of who I am out of fear of judgment or rejection. I know what it’s like to stare at a blank page, wanting to create offers that feel aligned yet having no clear path on how to design a business that supports your lifestyle and values. 

When I started Subliminal Shift, I had no mentor, no clear roadmap—just a lot of trial and error. I struggled to find my voice, understand my audience, and create offers that felt aligned and impactful. There were countless moments I wanted to give up. But through those challenges, I became deeply attuned to what it takes to build a creative business that feels like you. I’m still walking this path of refining my own systems, but I’ve learned how to create structures that support creativity and give clarity to the next steps. I’ve found ways to integrate intention, alignment, and practicality into every aspect of my business, and I’m here to guide you to do the same.